How purpose helps you write a better story for your business

How purpose helps you write a better story for your business

Join Annabel Lee for an interactive session on how purpose can help you shape and tell the story of your business.

Join writer and communications consultant Annabel Lee for an interactive session on how purpose can help you shape and tell the story of your business, make work more meaningful and bring people with you on your journey.

Annabel Lee founded her Oxfordshire based communications and editorial writing business in 2020. Adrift from employment, an office and any colleagues she started to question what she was doing, and why. After much deliberation, she realised she was lacking purpose, and being her own boss, was in a good position to do something about it. Over the last three years, Annabel has woven purpose into her own business, working to clarify her values and mission, resulting in a more creative, enjoyable and meaningful work.

Annabel’s purpose is to shape and share stories, demystifying the areas she writes about and ultimately connect with people. In this session she will cover:

  • The journey of finding purpose in business
  • The power of values and a mission
  • Why purpose helps tell a story about your business.
  • How purpose can help, but why it doesn’t have to be the only way you find meaning

Annabel is a freelance journalist, communications consultant and speaker, focusing on work and wellbeing. She has written for publications including Red, Glamour and Stylist and co-hosts Selfie Development, a podcast about the wellness industry.

Minimal Financial Assistance (MFA) scheme

The Growth Hub programme operates a Minimal Financial Assistance (MFA) scheme. All SMEs which receive support under this programme are being aided under the UK Subsidy Control Act (2022) and The Subsidy Control (Gross Cash Amount and Gross Cash Equivalent) Regulations (2022 No. 1186).

MFA allows a beneficiary to receive up to £315,000 of Subsidy over a three-fiscal year period (i.e. the current and previous two fiscal years). The value of MFA given is the gross cash amount or the gross cash equivalent of the subsidy. The MFA value of this webinar is £361.70.


– Brief introduction to the importance of social selling in today’s business landscape.

– Highlight the impact of social media on consumer behaviour and purchasing decisions.

 What is Social Selling?

– Define social selling and its role in the sales process.

– Emphasise that it’s about building relationships and engaging with potential customers on social media platforms.

Why Social Selling Matters

– Showcase statistics or case studies illustrating the effectiveness of social selling.

– Highlight how it complements traditional sales methods and leads to increased brand visibility.

Understanding Your Audience

– Discuss the importance of knowing your target audience.

– Provide tips on researching and understanding the demographics and behaviours of your potential customers.

Choosing the Right Social Platforms

– Overview of popular social media platforms for business (LinkedIn, Twitter, Instagram, etc.).

– Discuss which platforms align best with your target audience and industry.

Optimising Your Social Profiles

– Tips for creating professional and engaging social media profiles.

– Emphasise the importance of a clear and compelling bio, profile picture, and consistent branding.

Building a Content Strategy

– Discuss the significance of valuable and relevant content.

– Provide tips for creating and sharing content that addresses your audience’s pain points and interests.

Engaging with Your Audience

– Strategies for building authentic relationships.

– Discuss the importance of responding to comments, direct messages, and participating in relevant conversations.

Overcoming Challenges

– Discuss common challenges in social selling and how to overcome them.

– Address issues such as time constraints, content creation, and handling negative feedback.

Continuous Learning and Adaptation

– Emphasise the dynamic nature of social media.

– Encourage continuous learning, staying updated on platform changes, and adapting strategies accordingly.