Innovation for Growth Unconference
Date: April 27, 2023Time: 9:30 am - 4:30 pmVenue: Bee HouseOrganiser: OxLEP BusinessPrice: Free
Website: Book Your Place
Event
Innovation for Growth Unconference
Innovation for Growth Unconference
Show-off, get help or just develop ‘Innovation Collaborations’. This Unconference will explore innovation for prosperity, people and planet
This first Oxfordshire Innovation Unconference will provide a springboard for innovation success beyond the end of the ERDF funded Innovation Support for Business programme.
At the start, the whole group of business leaders and entrepreneurs will gather together and will create their agenda. Those who are there will decide the Unconference topics which could include pre-prepared presentations of innovation progress and success, demonstrations of tools and techniques or exploring completely new challenges. Exploring Innovation for prosperity, people and planet will be encouraged.
OxLEP Innovation Advisors will be on-hand to support every discussion.
This exciting and inclusive Unconference will start at 9:30am.
Networking lunch 12:30 – 1:30pm.
Event closes at 4:30pm.
This Unconference is being delivered by OxLEP’s Innovation Support for Business programme to celebrate the 700 businesses who have been engaged in the last 4 years.
Please note that this event is part-funded by the European Regional Development Fund (ERDF) and is delivered as part of the Innovation Support for Business programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This De Minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation. If you need to check your current position for state aid please contact us. If you would like any further information on De Minimis aid and Special Drawing Rights (SDR) subsidies, please see the state aid page on the OxLEP Business website:
https://oxlepbusiness.co.uk/state-aid
Introduction
– Brief introduction to the importance of social selling in today’s business landscape.
– Highlight the impact of social media on consumer behaviour and purchasing decisions.
What is Social Selling?
– Define social selling and its role in the sales process.
– Emphasise that it’s about building relationships and engaging with potential customers on social media platforms.
Why Social Selling Matters
– Showcase statistics or case studies illustrating the effectiveness of social selling.
– Highlight how it complements traditional sales methods and leads to increased brand visibility.
Understanding Your Audience
– Discuss the importance of knowing your target audience.
– Provide tips on researching and understanding the demographics and behaviours of your potential customers.
Choosing the Right Social Platforms
– Overview of popular social media platforms for business (LinkedIn, Twitter, Instagram, etc.).
– Discuss which platforms align best with your target audience and industry.
Optimising Your Social Profiles
– Tips for creating professional and engaging social media profiles.
– Emphasise the importance of a clear and compelling bio, profile picture, and consistent branding.
Building a Content Strategy
– Discuss the significance of valuable and relevant content.
– Provide tips for creating and sharing content that addresses your audience’s pain points and interests.
Engaging with Your Audience
– Strategies for building authentic relationships.
– Discuss the importance of responding to comments, direct messages, and participating in relevant conversations.
Overcoming Challenges
– Discuss common challenges in social selling and how to overcome them.
– Address issues such as time constraints, content creation, and handling negative feedback.
Continuous Learning and Adaptation
– Emphasise the dynamic nature of social media.
– Encourage continuous learning, staying updated on platform changes, and adapting strategies accordingly.
