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An introduction to PR for purpose driven businesses. PR is a powerful tool not only for promotion but also sharing your message and delivering your mission. Learn what PR is (and isn’t) and how you can use it to reach your target audience and help you achieve your purpose.
Join us for a practical workshop exploring PR for your social impact business, and how to use it to amplify and spread your values and mission.
In this session you will learn:
- What PR is including media, partnerships and working with other elements of your marketing strategy
- How to create and implement a sustainable and realistic PR plan
- What is, and isn’t a story
- How to identify and build a strong media list
- Pitching tips
- What kind of PR is best for your business
- How to feel confident about putting your brand out there
This session will be an interactive workshop, where you’ll be able learn from experts, and get feedback and support from peers.
Who is it for?
Social entrepreneurs who want to better leverage the social or environmental benefit of their business or organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire.
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This is session 4 of 5 Marketing with a Mission Masterclasses at Arts at the Old Fire Station
These workshops are designed to help you leverage your social & environmental impact to raise your profile and drive engagement.
Wednesday 23/11/22 – Content Planning with Purpose – defining your purpose & creating content that supports your vision & mission
Thursday 08/12/22 – Marketing & impact – how to communicate impact to inspire and spark action
Thursday 19/01/23 – Community building – how to build sustainable relationships with your stakeholders that help to grow your enterprise
Thursday 09/02/23 – Purpose driven PR – an introduction to PR for purpose driven businesses
Thursday 16/03/23 – Routes To Market – how to maximise the reach of your social enterprise, balancing commerce and social enterprise with Julie Macken, Co-Founder of Neve’s Bees
Rosie Jacobs, Director of Independent Oxford
Rosie is Co-Founder and Director of Independent Oxford, a membership organisation that supports and promotes independent businesses in Oxfordshire, with a vision to create a society where everyone values local. What started as a monthly meet up for indies, has now grown into a community of over 150 businesses, who support each other and champion the value of buying local. The Independent Oxford website has over 20k views a month, and the IO social channels and newsletter reach 18k+ followers.
Rosie is passionate about building strong communities, and championing social and environmental positive impact organisations through story telling.
Annabel Lee, Founder of Annabel Lee Communications
Annabel is a freelance writer and communications consultant. Her writing has appeared in Red Magazine, Glamour, Metro and Huffington Post. She has 15 years’ experience working with organisations to help them get clear on their story and share it with the world. Having worked at award winning PR agencies for over a decade, she now works independently with purpose driven businesses, and is on a mission to demystify PR and marketing, and make it easy, stress-free and impactful.
eScalate, is a three-year project, part funded by the European Regional Development Fund (ERDF) which runs until April 2023 to support Social Enterprises, social entrepreneurs, enterprising charities and purposeful businesses in Oxfordshire.
- one to ones
- peer support sessions
For more information about the eScalate programme , visit www.oxfordshirelep.com/escalate
Please note that this event is part-funded by the European Regional Development Fund (ERDF) and is delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This De Minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation. If you need to check your current position for state aid please contact us. If you would like any further information on De Minimis aid and Special Drawing Rights (SDR) subsidies, please see the state aid page on the OxLEP Business website:
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