In this session you will learn about the ‘4 Ps of Marketing’ and the importance of optimal ‘Place’ and ‘Price’ for your product or service to maximise the impact and sales of your organisation.

Pricing your offering is one of the key ways your enterprise can bring in the money needed to prosper (and all the possibilities this extra money can enable you to deliver your purpose). In this workshop, we will identify the different routes to market your business might choose and how best to price your solution in each of these cases. In this session you will learn:

• What the 4 Ps of Marketing are and why place & price are integral to your success

• How to price your products or services
• How to identify your different routes to market

• How to use place and price to maximise your impact and return

This session will be an interactive workshop, where you’ll be able learn from experts, and get feedback and support from peers.

Who is it for?

Social entrepreneurs who want to better leverage the social or environmental benefit of their business or organisation to drive growth and scale impact. You might run, or work for, an indie business, social enterprise or trading charity in Oxfordshire.

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This is session 5 of 5 Marketing with a Mission Masterclasses at Arts at the Old Fire Station

These workshops are designed to help you leverage your social & environmental impact to raise your profile and drive engagement.

The sessions:

Wednesday 23/11/22 – Content Planning with Purpose – defining your purpose & creating content that supports your vision & mission

Thursday 08/12/22 – Marketing & impact – how to communicate impact to inspire and spark action

Thursday 19/01/23 – Community building – how to build sustainable relationships with your stakeholders that help to grow your enterprise

Thursday 09/02/23 – Purpose driven PR – an introduction to PR for purpose driven businesses

Thursday 16/03/23 – Routes To Market – how to maximise the impact and return of your routes to market with Julie Macken, Co-Founder of Neve’s Bees

Facilitators

Julie Macken, Co-Founder of Neve’s Bees

After graduating with a Chemistry Degree and subsequent MBA, Julie spent 25 years ‘in corporate life’ working in Sales and Marketing for companies including Unilever, GSK and McDonalds initially client side, then moving to agency, specialising in marketing training and consultancy, with 18 months living in Tokyo. Her ‘aha moment’ came whilst running a marketing workshop in Sao Paulo Brazil, the objective of which was to persuade South Americans to eat plastic-packed frozen chips instead of fresh potato. Realising there were more fulfilling ways to utilise her skills, Julie founded Neve’s Bees a family skincare business using only natural products and sustainable ingredients which donates per sale to wildlife charities. Julie is committed to sharing the joys immersion in the natural world brings.

Julie lives in rural Oxfordshire with her husband, 2 children, 3 cats, 4 hens, 5 beehives, 6-acre wildflower meadow…and Bella the Dog.

About eScalate

eScalate, is a three-year project, part funded by the European Regional Development Fund (ERDF) which runs until April 2023 to support Social Enterprises, social entrepreneurs, enterprising charities and purposeful businesses in Oxfordshire.

Support includes:

• one to ones
• workshops
• peer support sessions

For more information about the eScalate programme , visit www.oxfordshirelep.com/escalate

Please note that this event is part-funded by the European Regional Development Fund (ERDF) and is delivered as part of the eScalate programme to help SMEs. By engaging in this programme you are being offered assistance under the De Minimis regulation which allows a company to receive up to but not exceeding €200,000 of public funding (at the applicable exchange rate) of De Minimis aid over a rolling three-tax year fiscal period. This De Minimis declaration does not cover undertakings engaged in: the primary production of agricultural goods and fisheries/aquaculture, road freight, services of general economic interest and export related activities and activities favouring domestic over imported goods. Please note, support cannot be given to undertakings (businesses) in difficulty. In order to receive support from this programme, you will be required to complete an application form and other relevant documentation. If you need to check your current position for state aid please contact us. If you would like any further information on De Minimis aid and Special Drawing Rights (SDR) subsidies, please see the state aid page on the OxLEP Business website:

https://oxlepbusiness.co.uk/state-aid