Purpose Driven Leadership & Moral Risk Taking

Purpose Driven Leadership & Moral Risk Taking

In this webinar, Dr Matt Hancocks explores the neglected secret of purpose-driven leaders: the taking of moral risk.

In this webinar, Dr Matt Hancocks explores the neglected secret of purpose-driven leaders: the taking of moral risk. He shows why purpose-driven leaders must take gut-wrenching risks if they are to transform, not just their businesses but their sectors and the wider world.

Purpose of the talk: This talk will show that purpose-driven leaders compete by taking carefully thought-out risks to overcome moral anomalies in their companies, industries, or broader communities. An example of a moral anomaly is the existence of aggressive financial practices in companies that compete on their trustworthiness. In overcoming success anomalies, purpose-driven leaders change the moral order of their organization, industry, or community. Attendees will learn how to understand moral risks and the moral-risk-taking leaders take to create their masterpieces. I will show what moral-risk-taking is and how it works. I will illustrate moral risk-taking, in general, and then give two case studies to show purpose-driven creators how to do it. I will also give a case study showing how moral-risk-taking can go wrong.

Benefits for attendees:

Attendees will see the importance of moral risk-taking for purpose-driven organisations. They will learn the skills, sensibilities and ethics of wise moral risk-taking and explore the risks of over-elevating psychological safety.

Your speaker

Matt is the founder of Chipping Norton-based advisory firm Missions that Matter. Matt and his colleagues have worked for leaders in business, government and non-profits growing start-ups to scale-ups and then to mature world leading corporations. They have particular interest and expertise in supporting the creation of purpose-driven, morally-admirable organisations in a time when pragmatism and profits can appear to be all that seems to matter.

Matt has distilled field lessons and original research from 25 years consulting experience into a book that will be released by a major global publisher in early 2024. Before the book’s launch, he is giving his local business community a preview of his approach. The book provides practical lessons for leaders to express their distinctive and creative characters and fashion them into business masterpieces.


– Brief introduction to the importance of social selling in today’s business landscape.

– Highlight the impact of social media on consumer behaviour and purchasing decisions.

 What is Social Selling?

– Define social selling and its role in the sales process.

– Emphasise that it’s about building relationships and engaging with potential customers on social media platforms.

Why Social Selling Matters

– Showcase statistics or case studies illustrating the effectiveness of social selling.

– Highlight how it complements traditional sales methods and leads to increased brand visibility.

Understanding Your Audience

– Discuss the importance of knowing your target audience.

– Provide tips on researching and understanding the demographics and behaviours of your potential customers.

Choosing the Right Social Platforms

– Overview of popular social media platforms for business (LinkedIn, Twitter, Instagram, etc.).

– Discuss which platforms align best with your target audience and industry.

Optimising Your Social Profiles

– Tips for creating professional and engaging social media profiles.

– Emphasise the importance of a clear and compelling bio, profile picture, and consistent branding.

Building a Content Strategy

– Discuss the significance of valuable and relevant content.

– Provide tips for creating and sharing content that addresses your audience’s pain points and interests.

Engaging with Your Audience

– Strategies for building authentic relationships.

– Discuss the importance of responding to comments, direct messages, and participating in relevant conversations.

Overcoming Challenges

– Discuss common challenges in social selling and how to overcome them.

– Address issues such as time constraints, content creation, and handling negative feedback.

Continuous Learning and Adaptation

– Emphasise the dynamic nature of social media.

– Encourage continuous learning, staying updated on platform changes, and adapting strategies accordingly.