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Do you know where you are creating value? You may have a great product or service, but have you thought about it from your customer’s perspective? Customers choose one product or service over another when they can clearly understand the benefits. So, being able to express the value that you are delivering to your customer will give you a competitive advantage. In this interactive session you’ll learn how to build customer focussed value propositions, the bedrock of your sales and marketing.
What will I gain?
- Experience of a practical approach to developing Value Propositions for your products and services
- A new way of describing your products and services
- A clearer understanding of your customer segments
- A customer focussed perspective
Eligibility This webinar is aimed at entrepreneurs with a great idea and start-up businesses who want to make sure they are on the right track for growth.
Lesley McKie is an experienced provider of mentoring and support to SMEs. She’s a business owner and manager with a strong background in consultancy and leads marketing and communications (online and offline) for a range of clients. Her coaching and mentoring skills arise from her advanced training and experience as a corporate coach with KPMG. More recently, she has supported businesses in Oxfordshire and Buckinghamshire via the ERDF-funded Network Navigator role, as a Peer Networks facilitator and as a business advisor providing support during the COVID pandemic and EU Exit.