This workshop is aimed at established and ambitious businesses who want to attract and retain more customers. By attending you will develop your understanding of:

• The different types of customers
• The customer lifecycle
• Your ideal client, and, what makes them tick; and,
• Actions you can take to Love Your Customer.

To love your customers, you need to understand them.

You will leave this workshop with the knowledge and confidence to grow your customer base.

This Workshop is being delivered by:

Su Copeland

Su Copeland has over 30 years sales and marketing experience; and works with business leaders looking to generate the right kind of opportunities and systems for growth.

She has wide sector experience with a specialism in working with technology, science and engineering organisations. Her results-based focus comes through progressing from junior roles, to managing multi-million accounts and then moving to founder roles in a number of start-ups.

As MD of a local B2B telemarketing agency, she and her team delivered successful projects for clients such as Microsoft, Fujitsu and Novartis. As CEO of Priddey Marketing she works with MDs and CEO to help them take control of their marketing and deliver the right results. Su is the founder of The STEM Advisers Hub.

Minimal Financial Assistance (MFA) scheme

The Growth Hub programme operates a Minimal Financial Assistance (MFA) scheme. All SMEs which receive support under this programme are being aided under the UK Subsidy Control Act (2022) and The Subsidy Control (Gross Cash Amount and Gross Cash Equivalent) Regulations (2022 No. 1186).

MFA allows a beneficiary to receive up to £315,000 of Subsidy over a three-fiscal year period (i.e. the current and previous two fiscal years). The value of MFA given is the gross cash amount or the gross cash equivalent of the subsidy. The MFA value of this webinar is £724.00.